Partner with Nutrition Stripped
by McKel Kooienga, MS, RDN, LDN

 

Looking for a leading nutrition expert and brand to elevate, engage, and grow your brand or product? Let’s work together!

We collaborate with Fortune 500 Companies to small businesses we love, trust, and feel great recommending to our global community of millions. 

 

Ways We Can Work Together

Partnering with Nutrition Stripped

Nutrition Expert, Ambassador, and Spokesperson

Utilize McKel's expertise in nutrition and mindful eating to legitimize your brand, product, and offerings. With sought-after professional experience in media from Live TV, Live Virtual Workshops, and conducting interviews with top media outlets in the industry — this offering is ideal for your brand if you're looking for content creation and an expert to speak on behalf of your product. This is for serious brands only who are willing to work with NS and McKel for at least 12-months. 


Expert Interviews: TV, Radio, Press, and Written

Need nutrition and mindful eating expert to engage with the media on your brand's behalf? This offering is for brands who need that support and want to bring more awareness to your products by connecting expertise to media.


High Ranking Content 

Our team takes great care and strategic efforts to maintain high domain authority and SEO with every piece of our content.

We create engaging content that's going to impact as many people as possible — good news for you! We take that same amount of strategy, care, and data to creating engaging original content from blog posts, videos, to social media campaigns for our partners. 


Social Media Campaigns

If you're looking for just a social media campaign — Instagram, Facebook, Pinterest, and YouTube, then this is for your brand.

We create engaging social media posts reaching millions monthly and can support your brand awareness with this offering as well. 


Commercial-grade Videos

Whether you want to amplify this original video creation on Nutrition Stripped platforms or you're simply looking for video creation to use in your marketing plan, ads, etc.

We create commercial-grade videos with professional editing (our team editor works with all A-list celebrities and major TV networks).


Private-labeled Education Materials 

Looking for our team to create original content for your brand and company? We got you covered!

We work with brands to create custom ebooks for their communities, videos for commercials and ads, photography, recipes, and nutrition education. 

All of this content is then owned by the brand with no branding, logos, or credit to Nutrition Stripped.


Live Virtual Panels, Events, and Workshops

Creating, hosting, and organizing live virtual events are our jam! We do this effortlessly for our own company and community year-round and have been making these happen for some of the biggest and leading brands in the health and nutrition industry.

Example Live Virtual Event

Co-hosted live event about the benefits of ACV with McKel and Katy Perry for one of our favorite brands at Nutrition Stripped, Bragg® Live Foods.

Meet McKel Kooienga MS, RDN, LDN

McKel is a leading voice in nutrition and mindful health, awarded "Top 20 Role Models" named by Arianna Huffington. Her work has been featured in Oprah.com, The Good Life by Dr. Oz, Real Simple, Shape, SELF, Women's Health, Food Network, Today's Dietitian, Healthline, Well + Good, and more major outlets.

As an Author and Dietitian who has coached thousands of clients and supported millions through nutritionstripped.com, her mission is to make it simple to apply the science of nutrition and practice the art of mindful living to achieve your best health.
 
Combining her decade of real life coaching experience with her Masters of Science degree and areas of continued education in clinical nutrition, behavior change, and mindful eating — in her work, she guides people to design a way of eating and living that’s unique to their body and lifestyle to make sustainable change out of small daily practices.

What Our Partners Say About Working With Us

 

“McKel is an ideal partner and collaborator. She thinks through the messaging and key points and delivers in an authentic way. From the beginning of the project to the end, I felt that she was giving her all. On the day of the shoot, she was professional and always had a smile on her face. I would work with her again in a heartbeat!”- Joanne Tehrani – PadillaCRT with the Hass Avocado Board

 

“We had the great pleasure of working with McKel Hill while she promoted her gorgeous new book, Nutrition Stripped on TV stations across the country. She displayed inherent ease and authenticity on camera and had an excellent rapport with all of the media she interacted with. Her vast nutritional knowledge and sense of style have her well poised to be a top talent in the industry. Everyone who worked with McKel during the shoot day was impressed by her, from the production crew to the food stylists. She is an absolute delight!” – Kara Leibowitz Artisan Production House NYC

 

“Working with McKel is always seamless—she has served as a resource for numerous nutrition articles at Shape, and she consistently transmits her extensive knowledge in a way that our readers can understand and apply to their health and wellness routine. Because of Nutrition Stripped’s wide social media reach, McKel is a face that our readers would know and trust, and therefore would be even more likely to incorporate something like her meal prep tips or smoothie bowl recipe into their regular routine.” -Mara Santilli, SHAPE Magazine

 

“McKel is so wonderful to work with and provides health tips that are easy for anyone to incorporate into their lifestyle. She makes healthy food fun, attainable, and achievable. Our audience absolutely loved her! “ — Rebecca Longshore/ Real Simple

What differentiates Nutrition Stripped?

We're into relationships that are a win-win-win!

CREDIBLE

Nutrition Stripped is a globally recognized brand with a decade of experience in the health industry.

McKel is a leader in mindful eating who has coached thousands of people 1-1 and in online programs.

Partnering with Nutrition Stripped provides a level of credibility and legitimacy to your brand message and products.

POLISHED

We take pride in saying no much more than we say yes to brand opportunities — that's because when working together with brands it needs to be a win-win.

You won't see us partnering with a supplement brand one month and their direct competitor the following like many bloggers and influencers.

PROFICIENT

In addition to our great ranking with google and high domain authority, we create engaging unique content.

We take into consideration your brand or product goals and how we can formulate a unique campaign to show it off well.

PROFESSIONAL

We take our job seriously (and have fun too!) to make any partnership or collaboration a mutual win.

We value relationships and working together as a team. We're incredibly organized, streamlined, and meet deadlines with ease.

What We Do At NS

Here's a list of our content calendar, programs, and coaching offerings.

At Nutrition Stripped, we're not just a free online resource helping millions each year reach better health, we're health care professionals, educators, and community leaders in nutrition and health.

The Website

90% of our content is free on nutritionstripped.com. We share healthy recipes weekly, videos covering a range of topics including healthy cooking, eating, lifestyle habits, home, and beauty. We also share weekly health and nutrition articles. We use only the best and most current SEO practices to continue to strengthen our already great standing domain authority. 

  • New recipes monthly
  • New videos monthly
  • Newsletter each week and monthly
  • New health/nutrition articles monthly

Online Mindful Eating Membership

  • The Method Membership: our star and best-selling monthly paid membership which teaches people all over the world how to create healthier eating and lifestyle habits. With video, audio lessons, worksheets, an online community, private live coaching, monthly video classes, and endless support — this is our most engaged community.

Private Practice

  • Our team of Registered Dietitians are credentialed and licensed health care professionals who work 1-1 coaching people virtually over the world to help them reach their health goals. We give our clients nutrition, lifestyle, supplement, and product recommendations that are NS Approved.

The Nature Element (home and sustainability)

  • With McKel's personal journey of mindful living one with Mother Nature, naturally, we're highlighting home products, gardening, decor, interior, cleaning, organizing, and all brands eco-friendly. We're educating the community on ways to live and eat more sustainably.

Explore Our Packages

We work with brands from a variety of rates dependent on several factors: timeline, exclusivity, and the number of deliverables. We can discuss rates depending on your campaign needed.

6-Month Partnership

per month for 6 months

Common deliverables include:

1-6 blog posts

  • social media syndication 
  • high-res original photography
  • inclusion in newsletter
  • video(s)

Product inclusion in the online shop

Let's Talk About This One

12-Month Partnership

per month for 12 months

Common deliverables include:

1-12 blog posts

  • video(s)
  • social media syndication
  • high-res original photography

Media interviews

Ambassador work

Inclusion in newsletter

Product inclusion in the online shop

Let's Talk About This One

1-Off Deliverable

one time posting

Common 1-off deliverables may include:

  • Instagram Feed
  • Instagram Stories 
  • Instagram Reel
  • Pinterest
  • Facebook
  • Inclusion in Newsletter
  • Virtual Event or Panel 
  • Social Media giveaway
Let's Talk About This One

Brands We've Partnered With

These are brands we're proud to have worked with!

Food Products

Aloha

Amazing Grass

American Express

Bragg Live foods

  • Live educational virtual panel co-hosted with Katy Perry

California Dried Plum Board

Kashi

Maple Syrup Council

National Mango Board

  • Instagram Stories series
  • Blog post and social syndication campaign with a focus on Instagram

Pulses USA

Simple Mills

Traditional Medicinals

True Citrus

US Highbush Blueberry Council

  • Social Media Campaign and Support

California Raisins: Oatmeal Raisin & Apple Sandwich Cookies

Cherry Marketing Institute: Tart Cherry Pudding

Supplements 

United States Pharmacopeia

New Chapter

Nature Made

  • Video campaign with social syndication
  • Two social media campaigns on Facebook and Twitter

Align Probiotics

One A Day

  • Ambassador, media interviews, live workshop, content creation and social marketing

Spokesperson and Media

Sattelite Media Tour

Media Appearances

Media Reel and Video Content

Partner Videos


Lifestyle

Fresh Beauty

Anthropologie

Avalon Organics

Avocado Mattress

  • Official home partner
  • Content, Video, and Social Media Campaign

Example Video Work

In collaboration with Simple Mills, Nature Made, New Chapter, and American Express.

 
 
 
 

Average Media Stats

Additional information available upon request

Our Reader

NS readers are highly engaged, intelligent shoppers, will visit the same content multiple times, and they seek to put their health and wellbeing first

Community Demographic

85% / 15 % (female / male) 

25-35 years old 

lives in US Canada UK AUS

Posting Schedule

Twitter — 1 per day

Facebook — 3-5 per day

Pinterest — 100+ per week

Instagram — 1 per day

Blogs — 1+ weekly

Additional Socials

IG Followers: 361,000

FB Likes: 70,000

YT Subs: 19,000

Twitter: 16,000

2.5 million

Monthly viewers on Pinterest

8% engagement rate

Calculated for true engagement: Average Post Engagements (likes, comments, saves) divided by Average Reach (# people who are shown the post)

4+ million

Website Readers per year

50k Email Subcribers

Our clients, students, and monthly members have the highest open rates

Want To Chat?

Let's connect.

Fill out any details about the campaign you're working on prior to the call so we can chat through your proposal or ideas. 
 
Let's Talk — Book A Call With The Team